4. Consistency is key

Make sure you are striving to deliver a complete high quality body of work for each and every one of your clients; not just shooting for one or two “money shots.” Think about it from the bride’s perspective; chances are that your clients have looked through featured galleries on your website of your favorite work; maybe they’ve met you in person and seen a couple of albums that are the best ones you’ve put together. This is how they view you and your work and this is what they hired you for. They probably aren’t thinking about the 99% of your work that they haven’t seen, and how maybe that might not measure up to what you’ve featured.

What happens when you share the images with your clients from their wedding day, and there are one or two shots that match the quality of what you presented before they booked you, but everything else is lackluster by comparison; when it’s all just “the rest”? It’s like buying an album with one good song on it. You usually leave that transaction feeling like it was a waste of money, right? It’s disappointing.

Take a look at iTunes and how $0.99 for picking and choosing just your favorite songs has completely turned the industry on its head. What if every song was the quality of the singles? What if every photograph was meaningful? What if every photograph was great quality?

Delivering a huge variety of fantastic images is really going to set you apart and your clients will love you for it. Is this tip make-or-break? Probably not if you’re at a lower to mid range price point—assuming that you are delivering a body of work that’s technically sound, of course. So no, this isn’t a must—but just remember: These are tips on “How to be a Successful Wedding Photographer” not tips on “How to Be a Decent Wedding Photographer”


  1. Hannah Taylor on February 10, 2010 at 9:54 am


  2. uberVU - social comments on February 10, 2010 at 11:55 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by melmclellan: “5 Tips for Becoming a Successful Wedding Photographer: Tip #4” on the blog! http://bit.ly/9CBCKU

  3. Katie Snyder on February 10, 2010 at 1:06 pm

    Great point. I’ve never thought of it that way!

  4. adrienne scott on February 11, 2010 at 8:29 am

    So important, and it’s definitely a point you guys always follow. =) Something I love to hear clients say is “I just can’t choose, I love them all!”

  5. Becka @Studio222 Photography on February 11, 2010 at 2:02 pm

    Loving this series guys! xoxo

  6. ohana photographers on February 12, 2010 at 9:59 am

    good stuff as always!

  7. Vince McVay on February 12, 2010 at 10:19 am


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